RoadPro unveils Rewards, what it’s calling “a new lifestyle loyalty community that will give drivers a chance to get engaged and be rewarded” at the Mid-America Trucking Show March 23-25 at the Kentucky Exposition Center in Louisville.
According to the company, members of RoadPro Rewards can earn and redeem points for digital entertainment, gift cards, charitable donations, merchandise and auction participation. Visitors to RoadPro’s booth will have an opportunity to join Rewards and spin a prize wheel to win hats, shirts, gift cards and other RoadPro merchandise. Drivers who enroll will be entered in a grand prize drawing to win 50,000 Rewards points, valued at $500.“RoadPro Family of Brands is about the lifestyle of truckers,” said Charles White, vice president of brands and marketing for RoadPro. “RoadPro Rewards will give drivers a chance to join a community that will fuel their passion, empower them with knowledge, and enrich their on-the-go lifestyle. We want drivers to be rewarded for engaging with and learning more about the products, brands, and services that are important to their safety, connectedness, comfort and overall productivity while on the road.”
“The RoadPro booth will be a hub for fun, excitement and innovation,” said White. “As always, we look forward to interacting with truckers on a personal, face-to-face level and welcoming them into the RoadPro community.”