The Great West Truck Show will move to a new Las Vegas location and present a new conference format for its 2012 event.

The executive-level conference is designed to help fleets doing business in the West. Both the conference and the trade show will be at the Las Vegas’ Sands Expo and Convention Center June 14-16.

“With the addition of the Great West Fleet Executive Conference, we will be providing exclusive content focusing on western trucking operations, environmental regulations and other issues related to doing business in the West,” said Alan K. Sims, vice president and executive director of the Randall-Reilly Events Group. “The trucking industry in the Western U.S. faces unique obstacles and has more stringent environmental restrictions than the rest of the country. Great West will now be the entry point for fleets and businesses to get the best understanding of that marketplace.”

Randall-Reilly will work closely with the California Trucking Association and other western-based associations to create content and attract association members. “With the significant changes to the venue and content, Great West will be the most relevant annual event for our industry in the West,” said Mike Campbell, CTA executive vice president and CEO.

Conference and educational content will include a focus on environmental issues and how carriers can deal with regulations and a changing economy. Industry leaders, experts and fleet executives will headline these sessions.