ExxonMobil and Rush Truck Centers are teaming up to salute America’s truck drivers this week as the NASCAR® Sprint Cup Series rolls into Texas Motor Speedway for the Duck Commander 500.
“I don’t think people realize how critical truck drivers are to our everyday lives,” Stewart said. “Without them, America’s economy would come to a standstill. Without (his team’s hauler driver Ken) Gober, I wouldn’t have a car to drive this weekend. So, it feels good to shine the spotlight on them and the great driving they do.”
The NASCAR Sprint Cup Series race at Texas Motor Speedway begins at 7:30 p.m. EDT on Saturday (April 11) and will be broadcast live on FOX and PRN radio.
In addition to launching a series of hauler-focused videos, Tony Stewart’s No. 14 Chevrolet SS will sport a special paint scheme. Rush Truck Centers will adorn the hood as the co-primary sponsor with Mobil Delvac 1™ on the B-pillar and lower-rear quarter panel. For this single race, the Mobil Delvac 1 logos replace the Mobil 1™ logos on Stewart’s Chevy.
“Many of our trucking customers are passionate fans of Stewart-Haas Racing and Tony Stewart,” said W. M. “Rusty” Rush, chairman, chief executive officer and president of Rush Enterprises, Inc. “We’re proud to join Stewart-Haas Racing to celebrate the important work truckers do every day.”
The special No. 14 Chevrolet SS paint scheme coincides with the latest installment of Mobil Delvac’s “Behind the Wheel”— an online video series honoring the men and women who dedicate their lives to driving across America to deliver goods and services. In this episode, “Trucking #14,” fans are introduced to the No. 14 team’s hauler driver Ken Gober who captains the truck from coast to coast, delivering all the necessary driving equipment and supplies for each race weekend. Rush Truck Centers provided the Peterbilt to Stewart-Haas Racing while ExxonMobil provides Mobil Delvac 1.
“The ‘Behind the Wheel’ series engages NASCAR fans and our commercial vehicle customers, giving a glimpse into the daily lives of American truck drivers,” said Artis M. Brown, global motorsports manager at ExxonMobil. “Each installment offers a new appreciation for truck drivers and shows the passion they have for being on the road.”
To salute Gober and the hard work of truckers across America, ExxonMobil and Rush Truck Centers have also released a lighthearted video dubbed “Hauler Holler” in which Stewart enthusiastically gives Gober the well-known arm motion that wordlessly asks truck drivers to honk their horn. The video is a nod to the importance of hauler drivers in NASCAR and truck drivers to the American economy. Using the #HaulerHoller hashtag on social media, fans can participate in the fun by posting their own horn request or an image of their pristine truck.
Beginning today (April 6), “Trucking #14” and “Hauler Holler” will be available on Rush Truck Centers and ExxonMobil social media properties — the Mobil Delvac website and YouTube channel; Rush Truck Centers’ Facebook, Twitter and YouTube pages; as well as mobile app and websites for Rush Truck Centers, Rush Truck Centers Racing and Rush Enterprises. Fans can also catch earlier segments of “Behind the Wheel” on the Mobil Delvac website and YouTube channel.