Recruiter thinks Truck Driver Barbie could lead girls into trucking jobs

Updated Dec 19, 2023
'Barbies In Trucking' pink big rig

Since she was introduced by Mattel in 1959, Barbie has taken on numerous roles and been portrayed as holding many jobs. In fact, Barbie's creators say the iconic doll has held more than 200 careers.

There soon could be another one if a campaign by a truck driver recruiting firm is successful in its push for, yes, Truck Driver Barbie. 

TransForce recently announced a campaign, it calls, "Barbies in Trucking," to showcase inclusion for women in trucking, and urges Mattel to give the doll yet another job driving a truck.

"For decades, Barbie has been a symbol of empowerment for young girls, demonstrating through various professions that they can aspire to be anything they set their minds to," TransForce said in a press release. "From soaring the skies as a pilot in the U.S. Air Force to exploring outer space as an astronaut and racing around tracks as a car driver, Barbie has been an inspiration for generations."

Recognizing women's significant role in the trucking industry, TransForce said it wants to highlight women's contributions to the trucking industry and inspire young girls to consider careers in transportation. 

"We believe that by introducing a Truck Driver Barbie, we can send a powerful message to young girls that the transportation industry welcomes and values their contributions," said Kelly McGurk, VP of Revenue Marketing at TransForce. "Whether behind the wheel of a box truck, a big rig, or seated behind a desk as a CEO, the possibilities in the trucking industry are endless. We want Barbie to represent one of America's most essential workers – a Truck Driver."

TransForce invites the public to support the campaign by signing the petition urging Mattel to create a Truck Driver Barbie. To sign the petition and learn more about the "Barbies in Trucking" campaign, visit