Pilot Flying J wants to raise $1 million to support the American Heart Association during February, which is American Heart Month. It is kicking off its second year of the Life is Why We Give campaign in its travel centers and convenience stores across the country.
During the month of February, Pilot Flying J’s fundraising efforts include:
- Paper Heart Icons: $1, $3 and $5 red hearts will be available for purchase. The full amount purchased will be donated directly to the AHA.
- Purchase Round Up*: Customers can round up their purchase to the nearest whole dollar. Pilot Flying J will donate the full amount of each round-up to the AHA.
- Donate Online: A donation link is on the Pilot Flying J website at https://pilotflyingj.com/life-is-why throughout the month of February to provide a convenient way to donate.
Last year, Pilot Flying J partnered with customers and team members to raise $981,000 in support of AHA’s mission. This year, the travel center company hopes to raise $1 million to aid research and programs of AHA.
“Everyone should be able to live a longer, healthier life – and that reason is why Pilot Flying J gives,” said Mike Rodgers, senior vice president, chief strategy & information officer at Pilot Flying J and AHA board member. “Last year, we began this journey to bring heart health awareness to our guests and team members across the country, and we are honored to support American Heart Association’s Life is Why We Give campaign again this year.”
Throughout the month of February, the company will also be featuring deals on healthier food and beverage options.