Shell Rotella is leading a petition effort to have the pickup truck named the official vehicle of the U.S.
“The pickup truck exemplifies America’s resilience and the work it takes to continue to build our communities and support our farms, both which deserve to be recognized,” said Megan Pino, global brand manager for Shell Rotella engine oil.
For the pickup to be recognized:
- A formal petition must be submitted on Whitehouse.gov. along with 100,000 signatures
- The signatures must be collected within a 30-day period (Oct. 3, to Nov. 2)
- After reaching the 100,000-signature goal, the petition will be placed into a queue for review by a standing group of White House staff and can still generate signatures from the American public while awaiting a response.
If enough signatures are collected, the government will read the petition and either move forward with the proposal or offer a response.
“Shell Rosella is a brand that truly embodies the spirit of hard work, and the pickup truck exemplifies just that,” said Dave Waterman, North American Marketing Manager, Shell Lubricants. “The pickup truck has played an invaluable role in helping American men and women build our country from the ground up.”
Shell Lubricants has teamed up with Tommy Pike Customs, to modify two pickup trucks that will serve as mascots for the campaign.