Volvo's latest marketing video shows love between 'fun and fuel efficiency'

Volvo is at it again with its latest slightly over-the-top marketing video. The latest is the story of two trucks falling in love, showing that fun and fuel efficiency are no longer an impossible match. Volvo says, "Watch them flirt, play, snuggle and take each other to the clouds above." And then asks, "What scene made your heart melt?" The company says the "film was made to show what the Volvo FH with I-Save is all about – reducing fuel consumption without compromising the joy of driving." Past Volvo videos have included a Volvo FH vs. Koenigsegg super carRoger Alm, the president of Volvo Trucks, atop a stack of his company's trucks; and a ballerina walking a tightrope between two Volvos motoring down the highway. But, of course, the greatest Volvo video starred actor Jean-Claude Van Damme doing the splits between two Volvo.