Raising pay key to ending driver shortage, some say

Some suggest supply more money will help meet the demand for more drivers.

In short order, several major trucking companies recently announced they are raising what they pay their drivers. Swift. Con-way. U.S. Express. One after the next, they said the same thing: to attract more drivers and to retain the ones they have, they are improving compensation.

Much has been written about the driver shortage, estimated by the American Trucking Association to be as large as 30,000.

And, there is no small amount of commentary suggesting the shortage would evaporate quickly if more companies would raise wages and other perks.  It’s the old “supply and demand” question they say.

Even The New York Times joined the conversation.

What do you say?