A major tire manufacturer wants Americans to say thanks to those who play a significant role in making the upcoming holidays enjoyable: this country’s truck drivers.
Michelin North America will help bring attention to truckers with a special #KeepThanksMoving hashtag in Twitter or Facebook. The company is asking social media users to thank truck drivers for, among other things, delivering the food for the Thanksgiving table and the work they do during the holidays and the rest of the year.
Each week, from now through Dec. 31, Michelin will recognize the most compelling posts in each category for individuals who demonstrate outstanding community involvement. These seven individuals will receive a Michelin-branded 12-Volt Cooler/Warmer by Koolatron (suggested retail value of $150) and a certificate for a pair of Justin Work Boots (suggested retail value of $200), courtesy of Red Eye Radio.