Stars shine at Pacific Northwest truckload carrier

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STAR equals Safety, Teamwork, Accountability and Respect at one of the leading truckload carriers in the Pacific Northwest. Dean Smallwood explains in his “Commercial Carrier Journal” story:

“Following the economy’s gradual rebound from the 2008-09 recession, freight has rebounded in a big way. Since that time, the biggest concern in the trucking industry has been the driver shortage. Practically every fleet in America talks about how it needs to come up with new and better ways to recruit new drivers and retain the ones they have.

“Haney Truck Line (CCJ Top 250, No. 213) recently decided that to take control of its own driver issues, all of its employees needed to become a star – literally.

“In 2009, as the economy struggled to bounce back from the recession, management for the Yakima, Wash.-based company and its equity owners, Evergreen Pacific Partners, purchased the operating assets of two truckload carriers – Washington-based Puget Sound Truck Lines and Oregon-based Nickel Plate Express – adding 165 tractors and 466 trailers, along with 65 contractors.

“Haney’s new brand is dominated by the shape of a star that represents the company’s internal work culture, defined as Safety, Teamwork, Accountability and Respect.”

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