In the recently-released annual Top Industry Issues report, motor carriers listed driver retention sixth on its top 10 issues of concern. They listed driver compensation as ninth.
One major carrier has announced it is addressing both of those concerns.
Roehl Transport Monday announced it investing in its drivers with the introduction of a $10,000 Retention Incentive for experienced CDL-A drivers who join the company beginning Nov. 2.
The new incentive applies to most Roehl fleets and will be available to drivers who join the company through the week of Dec. 14.
As carriers nationwide compete for experienced drivers, Roehl said it continues to stand apart by making meaningful investments in its people. The company has already increased driver pay twice in 2026 and recently delivered substantial compensation increases for owner-operators partnering with Roehl.
"We recently enhanced our pay package with retention incentives for current drivers because we believe experience, commitment and longevity should be rewarded," said Tim Norlin, vice president of Driver Employment for Roehl Transport. "This new $10,000 retention incentive extends that philosophy to experienced drivers looking for a company that truly invests in their success."
Unlike many sign-on bonuses in the trucking industry, Roehl's retention incentive is designed to reward drivers for building a lasting career. Experienced CDL-A drivers will receive their first $500 payment after hauling their first load, followed by an additional $500 every 10,000 miles, up to a total of $10,000.
"Roehl Transport is a place where drivers can Start, Drive, Grow and Thrive," Norlin added. "This retention incentive is another example of our commitment to helping drivers build rewarding, long-term careers with one of the industry's most respected fleets.
"This retention incentive is another example of our commitment to helping drivers build rewarding, long-term careers with one of the industry's most respected fleets.”
Drivers who choose Roehl also benefit from:
- Address-to-address practical route mileage pay
- Full per diem program
- Free SiriusXM satellite radio
- Comprehensive benefits package
- Driver wellness program
- Multiple fleet and home time options
The company employs many experienced truck drivers and offers paid CDL training for people who want to be truck drivers with a variety of fleet and home time options such as national, regional and dedicated positions.
For more information on the retention incentive, experienced truck driving jobs, owner-operator opportunities or paid on-the-job CDL training with Roehl Transport visit www.roehl.jobs.
