Friday @ MATS: Free concert after the show, salute to women drivers

MATS entrance

Friday, day two of the Mid-America Trucking Show is loaded with numerous educational and informational programs and wraps up with one of the fixtures of the show: the free concert.

This year's concert is headlined by The Steel Woods, a country rock band from Nashville. Opening the concert is trucker/singer/songwriter Tony Justice. The concert begins at 7 p.m. in the Expo Center's Freedom Hall.

Tickets are required for the show, and are available at:

Friday also features the Women in Trucking's 13th annual Salute to Women Behind The Wheel. This event begins at 4 p.m. in the South Wing Conference Room C201.

The day's schedule of educational programs includes:

  • 10 a.m.: FMCSA Information Session on Key Programs and Policies with Acting Deputy Administrator Sue Lawless
  • 10: 15 a.m.: Lowering Total Cost of Operation During High Inflation
  • 11 a.m.: Digital Marketing for Your Shop
  • 11:15 a.m.: Navigating the Future: The Transformative Impact of Autonomous Trucking
  • Noon:  Hate to fail? Create a Business Plan
  • 12:15 p.m.:  Enhancing Fuel Efficiency Through the New Age of Technology
  • 1:15 p.m.: How to Unlock Profitable Partnerships
  • 1:30 p.m. How to Maximize Your Broker Relationships
  • 2:30 p.m. Navigating Toward Success During the Freight Recession
  • 2:45 p.m.: Owner-Operator Survival Strategies, and Tactics to Thrive, in a Down Market
  • 3:15 p.m.:  Empowering Owner-Operators: Navigating the Future of Truck Diagnostics and Maintenance
  • 3:50 p.m.: Advantages of Balanced Tires & Proper Alignment
  • 4 p.m.:  Salute to Women Behind the Wheel
  • 4:15 pm.:  Direct Customer Freight as a Small Carrier
  • 5 p.m.: Leveraging Your Competitive Advantage for Success
  • 5:15 p.m. Relationships

Be sure to check the full schedule of events online or in your show program book for the location of each program and details about the presenters.