Southeastern Freight Lines, a provider of regional less-than-truckload transportation services, today announced the launch of a new direct service line to Las Cruces, New Mexico, calling it "a notable addition to the company’s arsenal of reliable, efficient transportation solutions."
The new route will be serviced from Southeastern’s El Paso service center in Texas, elevating the company’s ability to meet the growing demands for freight movement in the Southwest. Southeastern said in a statement direct service to Las Cruces offers significant benefits to its customers, including reduced shipping costs, enhanced delivery reliability and consistency and improved transit times, including next-day shipping from the Dallas, Fort Worth, Odessa and San Antonio areas of Texas.
“As a company, we are continuously working to advance our culture, empower operational excellence and innovate quality service,” said Brian Schulz, vice president of service center operations. “This strategic move not only bolsters our strong footprint but empowers us to meet and exceed the needs of our customers with greater efficiency. We look forward to leveraging our optimized service structure to support the rapid economic growth of the Las Cruces area.”
With 37 dock doors and a team of 45 associates, the El Paso service center’s operational network and dedicated team are positioned to support the extension of the company’s transportation services into neighboring zip codes.
“The team at El Paso is thrilled at the opportunity to service and develop new business relationships in a new market,” said Joe Cardenas, service center manager at the El Paso facility. “The expansion of our delivery services into the Las Cruces area is a testament to our associates’ commitment to fostering a community of collaboration and integrating our core values into every aspect of our operations.”
This week celebrates technicians
The American Trucking Associations and ATA’s Technology & Maintenance Council announced the beginning of the fifth annual National Technician Appreciation Week, which continues through Sept. 28.
“National Technician Appreciation Week is a time to stop, reflect, and thank the men and women who keep our trucks up and running,” said ATA President and CEO Chris Spear. “Without their skill and knowledge, our industry would not be able to deliver the goods that American families and businesses want and need.”
NTAW provides an opportunity to celebrate the hard work and commitment of professional technicians. ATA in a statement said professional technicians perform one of the most demanding and critical roles in trucking. This week will not only acknowledge the extraordinary efforts of these dedicated professionals, but also help attract prospective talent to one of the most in-demand careers in the industry, according to ATA.
“We are very excited to launch the fifth annual National Technician Appreciation Week to recognize the professional technicians who are indispensable to trucking operations from coast to coast,” said TMC Executive Director Robert Braswell. “Without technicians ensuring vehicles are ready for service and in safe condition, drivers could not make the deliveries we rely on. This is the perfect time for our industry and the general public to show our appreciation and say: ‘Thank you’ to these important individuals for the valuable work they do.”
For more information on NTAW, visit http://tmc.trucking.org/events.
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