The American Diabetes Association (ADA) and Estes Express Lines recently unveiled a custom trailer wrap design to raise awareness in the fight to end diabetes. A ribbon-cutting ceremony event celebrated the first in a series of trailer decals soon to be seen driving across the country. November is national Diabetes Awareness Month.
The vehicle graphics are part of Estes' charitable giving program, Open Heart, Open Road. Through the monetary and trailer decal donations as part of their annual employee-directed giving campaign, Estes said it supports organizations like the ADA to continue making an impact in the communities where they live, work, and serve.
"By leveraging our presence on roadways all over the country, we're able to raise awareness and reach more people about important causes, like diabetes," said Webb Estes, president and COO of Estes. "We look forward to seeing the impact of this new program and letting everyone know about the causes and nonprofits that Team Estes supports and believes in."
The wraps will remain on the trailers after November continuing to raise awareness, likely for years down the road. A QR code on the back trailer door will offer opportunities for passersby to learn more and join the fight.
"American Diabetes Month is the perfect time to roll out this unique way of raising awareness about diabetes. We're grateful to Estes Express Lines for joining us in the fight to improve the lives of people affected by diabetes — and ultimately to find a cure," said Rhodes Ritenour, chair of the ADA's Board of Directors.
Headquartered in Richmond, Virginia, Estes is North America's largest, privately held freight carrier.
