Expect to see more video advertising aimed at professional drivers when you stop into one of the leading national truck stop chains.
Love’s Travel Stops Tuesday announced the launch of Love's Media Group, which the Oklahoma City-based company said is the first retail media network designed specifically for America's travel stops and the first to reach professional truck drivers at scale.
Love's said its new Media Group leverages the company's 662 locations across 42 states to create a comprehensive advertising platform that connects brands with millions of professional drivers and everyday travelers.
"Love's Media Group represents an exciting evolution of our commitment to enhancing the customer experience while creating new value for our brand partners," said Patrick McLean, chief marketing officer of Love's. "We're uniquely positioned at the intersection of mobility, loyalty and commerce. With our nationwide footprint and deep relationships with both professional drivers and travelers on the road, we can offer advertisers something no one else can – direct access to a high-volume, high-intent audience in motion."
The company said its Love's Media Group transforms its travel centers physical and digital assets into a unified advertising platform spanning the entire customer journey — from fuel pump screens and in-store digital signage to the Love's Connect mobile app and My Love Rewards loyalty program.
Love's said the platform addresses a significant gap in the advertising landscape by reaching professional truck drivers, a high-frequency audience that traditional digital advertising struggles to access.
"Love's has been serving America's travelers for more than 60 years, and that trust is the foundation of our media network," McLean added. "We're not just offering advertising inventory – we're providing brands with the opportunity to be part of memorable customer moments and build lasting relationships with audiences that are difficult to reach through traditional channels."
Love’s Media Group is currently working with select brand partners to further develop and refine the platform, focusing on creating measurable results and industry-leading capabilities for reaching America's travelers.
