One of America's most iconic entertainers is getting into, of all things, the travel center business.
In a recent announcement, the Tennessean Travel Stop in Cornersville, Tennessee said it will enter into what it called "a strategic partnership" with country music superstar, entrepreneur and philanthropist Dolly Parton. Starting next summer, the travel center located just off Interstate 65's Exit 22 and familiar to many truckers will become Dolly’s Tennessean Travel Stop. And, more locations are planned for Tennessee and across the country.
While the partners are keeping specific design details under wraps until the official unveiling, the venture is moving through the necessary permitting and partnership phases, setting the stage for expansion across key travel corridors in the coming years, according to a statement on the new venture's website.
Further announcements regarding opening timelines, design partners, and expansion markets are expected in the coming months as plans progress.
“I have spent the bulk of my life on the road, and more specifically on a bus,” said Parton, who has released 50 studio albums in her 60-year career as a singer-songwriter. “All the years spent visiting greasy spoon cafes, truck stops, and roadside pit stops have given me an understanding of what traveler’s desire on the road. Whether you are driving a truck, a bus, or a car, you want a place that feels like home and recharges you for the rest of your journey. I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee.”
The Tennessean opened in 1974 and was rebuilt after a fire in 2021. It has become a favorite stop for truckers and other travelers. With more than 100 truck parking spots, a driver's lounge, showers, laundry, dog park, and several dining options. Unlike most travel centers, the Tennessean features a full schedule of live music and a bar.
“The Tennessean has long been a ‘home away from home’ for truck drivers, travelers, and locals alike. Our roots in this community run deep—we’ve created jobs, built connection, and welcomed generations of people through our doors,” said Gregory H. Sachs, chairman and CEO of the Tennessean Travel Stop and Sachs Capital Group. “This new partnership allows us to carry that legacy forward in a way that celebrates everything special about Tennessee. Together with Dolly and her team, we’re reimagining what a travel stop can be—transforming it into a warm, inviting destination where everyone feels welcome to slow down, kick up their feet, and stay awhile.”
The flagship location, which will remain open under renovation, will "introduce an evolved travel experience that integrates modern amenities, curated dining, and authentic regional retail with the approachable comfort travelers expect from both brands," according to the website statement.
“Dolly’s Tennessean Travel Stops will be more than a place to refuel — it’s about recharging the spirit,” said Danny Nozell, CEO of CTK Enterprises and long-time manager of Parton. “This project reflects Dolly’s love for her home state and her commitment to supporting local business, community, and the travelers who keep America moving.”
The partnership also signals a strategic investment in regional development, combining hospitality, retail, and entertainment elements to strengthen Tennessee’s tourism and infrastructure landscape.
This will not be Parton's first business venture in Tennessee. More than 3 million guests visit her Dollywood theme park in Pigeon Forge, some 270 miles from the Tennessean.
