NASCAR Friday announced a long-term partnership with FedEx Freight that will make the freight hauler the title partner of the NASCAR Truck Series beginning in 2027.
The NASCAR FedEx Freight Truck Series agreement also represents a significant milestone for FedEx Freight as a newly independent, publicly traded company. The NASCAR sponsorship marks the first time FedEx Freight has placed its brand behind a sponsorship platform of this scale.
Financial terms of the sponsorship deal were not made public.
“FedEx Freight choosing NASCAR for a brand investment of this magnitude says a lot about where our sport is today and the value our platform can deliver to businesses looking to grow,” said Craig Stimmel, SVP and Chief Commercial Officer of NASCAR. “And there may not be a more natural pairing than FedEx Freight and the NASCAR Truck Series."
As part of the agreement, FedEx Freight will also become an Official Partner of NASCAR and NASCAR’s exclusive freight shipping partner in the United States, Canada, and Mexico beginning Jan. 1, 2027.
The sponsorship gives FedEx Freight a year-round national platform reaching well beyond race-day visibility, according to a statement from the two organizations. Through the NASCAR ecosystem, FedEx Freight will connect with customers, employees, and communities while leveraging NASCAR’s national reach, highly engaged fanbase, and extensive business network to drive brand awareness and customer engagement.
“Some partnerships just make sense. As FedEx Freight moves forward in its next chapter as an independent company, we are focused on opportunities that strengthen our brand and support our long-term growth strategy and we are confident the NASCAR FedEx Freight Truck Series will deliver,” said John Smith, president and CEO, FedEx Freight.
At the center of the sponsorship will be the NASCAR FedEx Freight Truck Series entitlement and targeted activation in key markets surrounding FedEx Freight distribution locations.
For NASCAR, the partnership continues a period of significant commercial momentum as major brands increasingly view the sport as a platform capable of delivering not only consumer engagement and national visibility, but meaningful business-to-business relationships, employee engagement, and long-term brand growth, the companies' statement said.
Over the coming years, NASCAR and FedEx Freight will work to develop additional opportunities to engage fans, employees, customers, and the broader business community.
