Groupon adds women’s athletic apparel line

Groupon has launched a new women’s fitness line. (Image Courtesy of Groupon)

Groupon, an online marketplace for deals and savings, has launched its own private-label women’s active clothing line, named Form+Focus. The new line is available through Groupon Goods.

Clothing in the line is designed to be stylish and functional, so it can be worn while working out or while just sitting comfortably in the truck. Jacob Hawkins, vice president for Groupon Goods North America, said the company has seen a large demand for women’s athletic clothing.

Pricing for the Form+Focus launch deals on Groupon Goods ranges from $11.99-19.99, depending on the type of item. Tops, bottoms and sports bras are currently offered. All items are available in a range of colors and sizes.