Pilot Company, began its Life is Why We Give campaign recently with a goal to raise $1 million in support of the American Heart Association. Throughout the campaign, visitors at any of the 700 company-operated travel centers and convenience stores in the U.S. can participate in the fundraising effort.
During the month of February, Pilot Company’s fundraising initiatives include:
- Paper Heart icons: $1, $3 and $5 red hearts will be available for purchase at all locations
- Pin-Pad round up or donation: Guests can round up their purchase to the nearest whole dollar or elect to donate other amounts at the pin-pad during checkout
- Donate online: A donation link is on the company’s campaign website throughout February to provide guests another convenient way to donate
- Social media donation: On Valentine’s Day, follow @pilotflyingj on social media for an opportunity to “spread the love” and donate to the American Heart Association
For each of these contribution options, the full amount will be donated directly to the American Heart Association.
“Our continued support of the American Heart Association and the incredible generosity of our guests and team members has contributed more than $2 million for the Life is Why We Give campaign since 2018,” said Ken Parent, president of Pilot Company. “Giving to such an important cause, which affects so many of our loved ones, helps the American Heart Association discover breakthroughs and develop initiatives to save and improve lives.”