Mack Trucks announced earlier this week a multi-year partnership with NASCAR where the Greensboro, N.C.-based truck maker becomes the sport’s “official hauler.”
As part of the partnership, Mack has provided NASCAR with a fleet of 11 custom spec’d Mack Pinnacle trucks, which the racing body will use to haul raceday equipment to the circuit’s 36 stops throughout the 10-month long season.
“I think it’s really good from a brand alignment perspective, but we also intend to use this as a way to grow our business,” says John Walsh, Mack Trucks vice president of marketing, calling both Mack and NASCAR “fundamentally American brands.”
Walsh noted NASCAR fan loyalty, as well as their loyalty to the racing body’s brand partners, as benefits Mack saw in the partnership.
“And (the fan base) includes transportation industry decision makers and truck drivers,” he says.
Additionally, Mack Trucks joins the NASCAR Fuel for Business Council, which brings together an exclusive group of nearly 60 Official NASCAR Partners four times per year to construct customized deals that help address specific business needs.