Few things go together better than truck drivers and coffee, and two companies are capitalizing on that. Neither brew is for the faint of heart.
Jittery Joe’s is now marketing a blend it’s calling “Trucker Speed” and is dedicated to and promoted by the rock band, Drive-By Truckers. And, if you watched the Super Bowl last weekend, you may have seen a commercial for Death Wish Coffee, a brand that has been promoted by Lisa Kelly and Todd Dewey, two of the drivers from the hit reality show, “Ice Road Truckers.”
Jittery Joe’s, which is based in Athens, Georgia, says its “Trucker Speed” is “… a blend of coffee originating from Colombia, Guatemala, Mexico, and Nicaragua … The final product is a well-balanced and sweet coffee with a smoky, nut finish.”
“Drive-By Truckers are thrilled to be collaborating with Jittery Joes,” said Patterson Hood, co-founder and singer-guitarist for Drive-By Truckers, on the coffee company’s website. DBT also call Athens, Georgia home. “We’ve been fueled by their delicious coffee for 20 years now and are excited to unleash Trucker Speed to the rest of the DBT nation.”
Even the can is special, featuring an illustration by Wes Freed, who has supplied art for many DBT projects and album covers.
The price: $14.99 for 12 ounces.
Up north, one small town coffee roaster is behind Death Wish Coffee, which bills itself as “The world’s strongest coffee.”
Roasted and served in Saratoga Springs, New York (home of the famous thoroughbred track) Death Wish Coffee won a contest for a 30-second commercial during Super Bowl 50. The ad has had more than 3 million views on YouTube.
In the weeks leading up to the Super Bowl, “Ice Road Truckers” stars Lisa Kelly and Todd Dewey urged fans on their Facebook pages to vote for Death Wish Coffee in the contest sponsored by Intuit for the free ad.
The price: $19.99 for 1 pound. (It also comes in K-cups.)