When the new Love’s Travel Stop opened today, Nov. 10, in South Holland, Illinois, it was something of a milestone: it was the Oklahoma City-based chain’s 400th store.
The latest Love’s comes amidst a busy year of expansion. So far in 2016, the company says it has opened 37 locations and added 2,200 new truck parking spaces in 15 states. They add that they are “… on track to round out 2016 by adding 50 new stores, which will be the most locations opened in a single year in Love’s history.”
Love’s store in South Holland is located on I-94 at Exit 73B. It features:
- a Hardee’s restaurant
- 88 truck-parking spaces
- seven showers
- a Love’s Truck Tire Care facility
“As we’ve expanded, we’ve tried to step up our level of overall highway hospitality,” said Greg Love, co-CEO of Love’s. “In addition to adding more stores, we’ve also looked at other ways we can help our customers. That evaluation has resulted in expanding our tire care services, offering factoring services, a growing hotel business and more. Reaching 400 locations is just one of many more milestones we hope to achieve.”
Love’s is celebrating surpassing the 400 mark by giving customers opportunities to win My Love Rewards points, Michelin steer tires and Love’s gift cards. Starting today, 100 My Love Rewards members will win $400 worth of points. Customers can swipe their loyalty cards at any Love’s location to find out if they are one of 25 winners who will randomly be selected to win each week.
Members can also swipe their cards at any Love’s store to be entered into a drawing to win one of four sets of Michelin steer tires. Love’s Customers who show how they’re celebrating 400 locations on Love’s Facebook, Twitter or Instagram accounts using the #Loves400 hashtag are eligible to win one of four $100 Love’s gift cards. The giveaways run through Dec. 10.