Coors Banquet is honoring its history by sending fans on a scavenger hunt for the car notoriously used to smuggle the beverage in “Smokey and the Bandit.”
The brewer is asking fans to solve five clues that tie back to Coors Banquet’s heritage and history and snap a selfie at each spot. The first person to solve the clues and find the keys will win the fully restored 1977 Firebird and Coors Banquet beer for a year (awarded as $500).
“Almost 150 years later, Coors Banquet is still brewed only in Colorado. To celebrate the brand’s rich history and reward our adventurous drinkers this summer, we’re giving fans a chance to seek out the ultimate prize – a ’77 Firebird and Coors Banquet for a year,” said Nigel Jones, senior marketing manager for the Coors Family of Brands. “It’s the perfect way to kick-off summer and remind people that Banquet has been so coveted that in the past, it was literally considered to be contraband.”
The contest is open to anyone 21 or older with a valid driver’s license and will take place in Colorado. Participants can register here, and the hunt will begin Friday, June 11, at 7 a.m. Mountain Time, when participants will receive their first clue via email. The hunt will close once the car is found and an official winner is verified (or after 72 hours). There will be a QR code at each correct clue location – snag a selfie at the physical clue location, scan the QR code with your smartphone and you’ll receive your next clue.
Those who can’t be in Colorado for the contest can visit the company’s Instagram for a chance to answer trivia and win a year’s supply of beer.