Marine veteran is Schneider Ride of Pride tribute truck driver

Veterans tribute truck
Joseph Morning, a U.S. Marine Corps veteran and California National Guard service member, is this year’s Ride of Pride driver for Schneider

Schneider recently announced company driver Joseph Morning, a U.S. Marine Corps veteran and California National Guard service member, as this year’s Ride of Pride driver.   

Recognizing military veterans is a time-honored tradition at Schneider. The company works with Freightliner on the program, which features specially designed trucks that act as rolling tributes to military members. Freightliner has presented Schneider with 14 U.S. Ride of Pride trucks – the most awarded to any carrier – since the program began in 2001.  

Morning received his new truck on Friday, May 27. He has since been traveling throughout the nation behind the wheel of the truck, which honors the 75th anniversary of the United States Air Force. 

Morning has worked for Schneider for three years. He spent four years in the Marine Corps and currently serves in the California National Guard. Morning has been deployed overseas five times (serving in Iraq, Afghanistan and Japan). 

“When I saw the truck roll down the line, especially with many veterans there, it was one of my top life experiences,” said Morning. “It was surreal. I had a lot of mixed emotions.” 

Throughout the next year, the public will see Morning and the Ride of Pride truck on the road and at the annual Wreaths Across America event in Washington D.C.  

“I look forward to meeting other veterans at Schneider and across the country,” said Morning. “Most importantly, I’ll get to be a part of Wreaths Across America. My first Sargent Major is at Arlington. One of the greatest honors would be to be able to deliver wreaths there to honor him and those who gave the ultimate sacrifice.” 

Schneider has been ranked as a top military-friendly employer in the trucking industry, with nearly 14% of its associates having military experience. 

“Being a truck driver is almost the equivalent of being in the military to an extent,” said Morning. “You have to be able to take care of yourself and other people around you, and you need to be aware of your environment. I feel that having those skills and transferring them over to truck driving worked out very well.”  

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 “We are incredibly proud to have someone as highly regarded as Joseph Morning behind the wheel of this year’s Ride of Pride truck,” said Schneider Executive Vice President and Chief Administrative Officer and U.S. Army veteran Rob Reich. “Adding a new Ride of Pride truck to our fleet is always an exciting time and displays our dedication to those who serve. We are committed and honored to provide opportunities for veterans and current service members.”