Estes Express Lines revamps its driver recognition program

During its Driver Safety Awareness Month in July, Estes Express Lines will reward and celebrate Estes’ most loyal and safest drivers with its updated Estes Million Mile Program. The new program is data-driven and includes greater accuracy and real-time mileage tracking among other updates, according to a statement from the company.

During July, Estes leaders will travel to terminals throughout the country to recognize nearly 2,500 drivers who have reached the one-, two- and three-million-mile marks with the company. Another 1,500 will be recognized for hitting the 500,000 milestone after each million-mile mark. Drivers will special Estes-branded jackets.

“Every mile matters to a driver, and we want Estes drivers to know that we see them, we appreciate their commitment to safety and we have great respect for the skill they provide,” said Curtis Carr, vice president of Safety/Risk Management at Estes. “Having real-time access to the miles they’ve clocked will be a game changer for the program and will motivate our drivers to continue to drive safely.” 

Since 2000, the Estes Million Mile Program has been based on longevity with the company, a standard process that many freight carriers still use, according. to the company. The new program relies on data and technology to track the distance each driver puts on the road. According to Estes, reaching one million miles can take an average of eight to 10 years, depending on the role of the driver.  

Investing in the Million Mile program’s refresh to reward and recognize safe drivers is part of the freight carrier’s commitment to safety. Estes is frequently recognized as a safe trucking company. In 2024, Estes won six awards from the American Trucking Association for its safe driving in the line haul, LTL and local categories.