Stay Metrics, a firm specializing in driver retention, published a new research paper that attributes critical areas of driver job satisfaction and turnover to gender.
Using its research database, Stay Metrics analyzed responses from nearly 16,000 drivers who completed the survey between Jan. 1, 2017, and July 31, 2018. The study found these key differences between male and female drivers’ responses:
- Female drivers tend to be more satisfied in most areas with their carriers. Women feel less bored by their work. They also feel more fairly compensated and satisfied with their home time.
- Female drivers score significantly higher in the area of pre-turnover thoughts, which indicates they are less likely to be thinking of leaving their present carriers than male drivers.
Stay Metrics says its clients consistently outperform the industry in driver retention and have a higher percentage of female drivers, on average. In the research sample, 11 percent of the drivers were female.
“Our new research explains why women drivers are more likely to stay with their carriers. To preserve this retention advantage, carriers should use a survey and feedback system that gives their drivers a safe and secure platform to anonymously share their feelings, opinions, and concerns to make sure they are addressed,” said Tim Hindes, co-founder and chief executive officer of Stay Metrics.
To receive a copy of the full research report, “When it Comes to Driver Satisfaction and Turnover Intent, Is There a Gender Difference?” visit https://www.staymetrics.com and click “Get our latest research.”