Two well known brands are collaborating on a concept pickup truck for 2017.
Chevrolet says the Silverado 2500HD Carhartt concept vehicle is “a truck built to tackle the toughest jobs while integrating the rugged aesthetics of hard-working lifestyles, reflected in the resiliency and versatility of the iconic work jackets.”
Carhartt and Chevrolet joined forces on the Silverado concept pickupThe company says this pickup demonstrates the personal connections with the tools of their trades.
“Thousands of people go to work every day and earn their paycheck in a Chevy truck while wearing a Carhartt,” said Sandor Piszar, Chevrolet Truck marketing director. “Those products’ durability and versatility earn respect and loyalty that’s passed on — and that’s exactly what this concept explores.”
The truck’s interior features Carhartt’s signature duck brown garment material on the seats, armrests and door panel inserts, with triple-stitched seams just like the jackets. The Carhartt logo is laser-etched on the headrests.
A number of Chevrolet Accessories and concept parts enhance the truck’s appearance and functionality. The Chevrolet Accessories include:
- Trailering mirrors with camera system
- Black bowtie emblems
- All-weather floor liners
- Assist steps
- Perimeter bed lighting
- Bed-mounted toolbox and swing-out tool chest (associated accessories)
The additional concept and custom equipment includes:
- 20-inch LED light bar
- Electrical outlets in the bed
- Antique nickel accents on the grille, mirror caps, tow rings and 20-inch aluminum wheels
- Carhartt gold pinstripe graphics
The truck is powered by the all-new Duramax 6.6L V-8 turbo-diesel engine offered in the 2017 Silverado HD lineup. It delivers an SAE-certified 445 hp.
The Carhartt concept will be on display the SEMA Show next week in Las Vegas.
