XPO Logistics is raising awareness for Susan G. Komen’s mission by adding Komen’s pink running ribbon logo to its company trucks.
Susan G. Komen is a nonprofit breast cancer organization that drives research and provides access to care for patients. XPO unveiled the new truck design on Oct. 25, one day before the 2019 Komen Dallas Race for the Cure.
“Thanks to XPO, our message is taking to the roads, giving it a new level of impact,” said Christina Alford, the nonprofit’s senior vice president of development. “We’re excited that XPO is joining us in our ongoing work to meet the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.”