Peterbilt Motors Company raised more than $20,000 in donations at its fourth annual Pride and Class Parade in downtown Denton as part of the annual United Way Denton County campaign. The parade was held Friday, Oct. 11.
“The first Pride and Class Parade in 2016 was such a success with the community and Peterbilt employees that it became an annual event,” said Jason Skoog, PACCAR vice president and Peterbilt general manager. “This year, we saw a nearly ten-fold increase in donations raised to support United Way Denton County compared to the 2016 event. We are honored by this opportunity to give back to Denton and the local community.”
The annual Pride and Class Parade invites owners of 50 custom Peterbilt trucks from around the United States and Canada to showcase their customized Peterbilt trucks.
Since 2002, Peterbilt and the United Way of Denton County have partnered to raise more than $6.5 million in support of the Denton County community. Beginning in the 1980s, Peterbilt has been a supporter of the United Way and hosts a week of employee-supported fundraising through a variety of activities and interdepartmental contests.