Thomas E. Keller Trucking Inc., an affiliate of Keller Logistics Group located in Defiance, Ohio, recently unveiled a specially wrapped truck recognizing Mental Health Awareness Month in May.
All Keller employees were asked what cause or organization they’d like to see represented on this, the second truck to recognize a social concern. The responses came back in support of either mental health or suicide awareness. The company decided to merge the two in the truck’s design and support both initiatives.
“A lot of thought and research went into it," said Keller Trucking graphic designer, Hayden Doehrmann. "It was a difficult thing to tastefully depict in a design. It’s a delicate subject matter that hits so close to home with so many people. I wanted to make sure to do it right."
According to the company, the overall design features a two-sided ocean storm and beach landscape that signifies that there’s no storm that can’t be overcome with help, and that like life, what you see and feel will depend on your perspective.
The truck has a two-part mission: the first is to donate a percentage of the revenue for every mile driven to local organizations related to the initiative. The second mission is to travel the country spreading its message of destigmatizing mental health and the conversation around it. The truck’s first order of business is in support of One Step at a Time, a local organization.
Keller Trucking will also be the title sponsor of the organization’s annual 5k walk designed to promote mental well-being and raise suicide awareness. The truck will also make appearances at events such as these in Defiance, Ohio, and surrounding areas.