Peteerbilt
The Pride & Class Parade raises awareness and donations for United Way of Denton County and took place around the historic Denton Square in Denton, Texas. Over 50 Peterbilt trucks from across the United States and Canada were featured in the parade.
Peterbilt has partnered with United Way of Denton County for over three decades and supported a week of giving leading up to the Pride & Class Parade. Denton-based employees contributed individually and participated in a variety of company-sponsored fundraising activities and contests during the week-long campaign.
“Peterbilt and United Way of Denton County share a rich partnership that has positively impacted this community for over 30 years. The financial support and generosity of time to many of our programs leaves no doubt as to why Peterbilt and its employees have created an indelible mark on the Denton County community,” said Gary Henderson, president & CEO, United Way of Denton County.
The Pride & Class Parade, first held in 2016, has grown into an annual tradition capturing Peterbilt pride and the enthusiasm of its local employees, fan base and community. This year’s parade featured a lineup of Peterbilt trucks, including the Legendary Model 589, iconic Model 389X and the Model 567. Parade goers enjoyed a procession of customized Peterbilt trucks owned by dedicated super-fans and passionate enthusiasts.
During the event, Jason Skoog, general manager for Peterbilt and vice president for PACCAR noted Peterbilt’s excitement to celebrate Peterbilt Pride & Class Day granted by the City of Denton, and how proud the company was to mark the occasion with the annual parade celebrating locally built trucks and the spirit of giving.
“The parade rounds out our United Way campaign week, spotlighting the craftsmanship of our employees and the passion of Peterbilt owners and fans, but more importantly reminding us that together we are a driving force for positive change in our local community,” added Jason Skoog.
