The name was one of five finalists, selected from thousands of submissions. The finalists were then opened to voting to select the winner.
“Why do we have a mascot? We have a mascot because it’s long overdue,”said Kevin Burch, co-chairman of TMAF, president of Jet Express, Inc., and chairman of American Trucking Associations. “We need to tell our story, what we do everyday and what we do everyday safely. We asked the industry to help us name our new family member, the mascot.”