'Nothing Without Trucking' message of industry's new image campaign

Updated May 28, 2024
Nothing Without Trucking logo
American Trucking Associations

The trucking industry has a new image enhancement campaign with a blunt and forceful message.

The American Trucking Associations Tuesday, May 21, launched “Nothing Without Trucking”, which the organization said is a multi-year, nationwide image campaign to educate policymakers and the public about the indispensable role trucking plays in Americans’ lives. The campaign launched at ATA’s Mid-Year Management Session in San Antonio, Texas with an introductory video, new website with social media shareables and call to action for industry supporters to share their stories. 

“This time of year, as schools wind down and summer vacations dot the horizon, we're here to remind America that in every season and at every moment of daily life, there’s nothing without trucking,” said American Trucking Associations President and CEO Chris Spear. “In an election year when it can feel our country is more polarized than ever, trucking is an incomparable industry that connects Americans of every background in ways that are literal, essential and personal. Our footprint is omnipresent, our reach is inescapable, and this campaign will show why trucking is the true beating heart of this nation.” 

The ATA said in a statement Nothing Without Trucking will champion the trucking industry’s story through earned and paid media, digital content, grassroots mobilization and in-person events that connect the men and women of trucking with elected officials, political candidates and the motoring public.

“The tireless work of this industry instills a quiet confidence in every American that we can effortlessly get the products and goods we need precisely when we need them,” said American Trucking Associations Chief Operation Officer Sarah Rajtik. “This campaign will tell our American story in new and innovative ways. We will spotlight the millions of individuals who make trucking safer, innovative, efficient and more environmentally responsible – from the drivers behind the wheel to the techs on the shop floor to the dispatchers, safety directors and fleet managers who all play an indispensable role in keeping our economy moving.” 

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NWT debuted with a call to action for industry stakeholders to share their personal stories through the campaign’s website nothingwithouttrucking.com.