Relay Payments signs sponsorship deal with NASCAR's William Byron

Number 24 NASCAR car
Hendrick Motorsports

Relay Payments has joined William Byron and the No. 24 Hendrick Motorsports team as a sponsor ahead of the July 9 Atlanta Motor Speedway event in its home market.

The partnership includes associate sponsorship in all remaining 2023 races and two primary paint schemes in the NASCAR Cup Series playoffs: Sept. 16 at Bristol Motor Speedway during Truck Driver Appreciation Week and Oct. 15 at Las Vegas Motor Speedway. As part of the agreement, Relay Payments will appear on the No. 24 Chevrolet Camaro ZL1, team equipment, and the uniforms of Byron and crew members.

Relay is experiencing rapid adoption of our digital fuel and unloading payment solution within the trucking industry,” said Relay co-founder and CEO Ryan Droege. “We know that the trucking industry and NASCAR have always had a special bond, and we’re excited about promoting our brand and highlighting drivers through this partnership with Hendrick Motorsports. Relay’s goal for the sponsorship is to bring greater awareness to the important job that truck drivers have for our economy.”

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Founded in 2019, Relay offers a digital payment network designed to increase efficiencies, reduce fraud, improve driver satisfaction, and eliminate operational headaches. Today, more than 300,000 carriers and drivers use Relay to transact, and companies throughout the supply chain — from large carriers to freight brokers, truck stops, and warehouses — rely on Relay for their over-the-road expenses, including unloading and fuel payments.

“Truck drivers are the unsung heroes of our industry – the race cars Hendrick Motorsports fields each weekend are driven hundreds or thousands of miles to the race track to compete in front of our amazing fans,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “But truck drivers are vital to many industries, and the efficiency of Relay helps deliver products and services to businesses and customers in a quicker manner that benefits a lot of people. Hendrick Motorsports is of the same mindset – be the first to the finish line.”

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At just 25 years old, Byron is already a seven-time race winner at the elite NASCAR Cup level. This season, he leads the series in wins (tie), top-five finishes (tie), top-10s (tie), stage wins (seven) and laps led (722). The Charlotte, North Carolina, native is currently the projected top seed in the 2023 playoffs.

“Our truck drivers are crucial members of our race teams,” Byron said. “They’re responsible for getting our race cars and equipment to and from the racetrack every weekend throughout the longest season in sports. Without them, we wouldn't be able to race. I'm happy to be able to partner with Relay, which values and understands the importance of truck drivers as much as we do.”