Trucking Moves America Forward, the industry-wide education and image movement, is thanking America’s professional truck drivers with its annual #ThankATrucker campaign during National Truck Driver Appreciation Week, Sept. 11-17..
The campaign, which encompasses outdoor, broadcast, and digital advertising, aims to educate the motoring public on the essential job of the truck driver as a highway hero, and trucking’s overall contributions to American communities and the nation’s economy. It also shines a light on the jobs available within trucking.
As part of the annual billboard advertisement campaign, TMAF partnered with state trucking associations and organizations to display personalized billboards along highways and freeways in a couple of dozen markets across the country.
The billboards can be seen on highways in Bentonville, Clarksville, Forrest City and North Little Rock, Arkansas; Northern Idaho; Ft. Wayne, Indianapolis and Terre Haute, Indiana; Cedar Rapids and Des Moines, Iowa; Louisville, Kentucky; Alexandria, Houma–Thibodaux, Lafayette, Monroe and Shreveport, Laouisiana; Minneapolis/St. Paul, Minnesota; Buffalo and Latham, New York; Las Vegas and Reno, Nevada; Dayton, Ohio; Memphis and Knoxville, Tennessee; Houston, Corpus Christi and San Antonio, Texas, and Blackstone and Keysville, Virginia.
As part of the education campaign, TMAF will be thanking truck drivers and sharing industry facts on the radio airwaves on Red Eye Radio, Westwood One Sports and Westwood One talk radio programs. TMAF’s social media channels, including Facebook, Twitter, Instagram, LinkedIn, and TikTok will display educational graphics and messages as part of the campaign.
To view all advertisements from this year’s #ThankATrucker campaign, click here.
