Love's Travel Stops
The initial product offering includes a neck pillow, a traditional-sized blanket and a smaller, light weight throw blanket.
Customers can shop for Traverse Travel Gear products in 450 stores nationwide.
“Love’s loyal customers expect a brand they can trust,” said Eddie Burt, chief supply chain officer at Love’s. “That’s why we prominently place Love’s private brand products within our stores. Our customers recognize Love's as the heart of the highway and look to us for premium alternatives at a value. We’re proud to make our products available to customers as they traverse our network of 600-plus stores nationwide.”
Love's said these new products were curated based on customer feedback and demand to get them back on the road quickly and comfortably. The Love’s statement said the company considered every detail, from minimal packaging that won’t crowd tight spaces in vehicles to high-performance items that can be depended on in a travel emergency.
Customers can also expect to see additional products continuing to roll out over the coming months and the introduction of the Traverse Pro Series, which includes tactical flashlights and cooling gel seat cushions, which will be available during Driver Appreciation Month. This addition provides professional drivers with premium quality and durability for life on and off the road, according to Love's.
For consumers that want to shop responsibly, these products come from OKEO-TEX certified production facilities. This commitment to high product safety ensures that textiles are safe from harmful substances, rigorously tested for quality and ethically produced. This includes the Traverse Travel Gear 3-in-1 backpack arriving at stores in late summer.
The private brand strategy has been a prominent part of Love’s merchandise playbook and includes more than 400 private label products. In 2018, Love’s launched oil products for Musket Corporation and has since expanded to include brands such as Amarillo Supply Co. and Mobile To Go. Amarillo Supply Co. focuses on key items that professional truck drivers need to maintain their trucks, and Mobile To Go offers the latest in mobile technology such as the popular 10-foot charging cable, car chargers, adapters and more.
