Driver Appreciation Week roundup: ATA's ads at college football games

Updated Sep 17, 2024
Trucker in front of truck (AI generated)

The American Trucking Associations has marked the start of National Truck Driver Appreciation Week, the annual celebration recognizing the nation’s more than 3.5 million professional truck drivers.

"The conveniences of modern life have instilled a quiet confidence in every American that we can effortlessly get what we want, precisely when we want it. But that reality is only possible thanks to the hard work, dedication, and sacrifice of America’s professional truck drivers,” said American Trucking Associations President and CEO Chris Spear. “Our country’s reliance on truck drivers is absolute, and our appreciation for them must be as well.”

NTDAW, Sept.15-21, is a nationwide opportunity to formally recognize professional truck drivers' efforts. State trucking associations, industry suppliers and motor carriers of all sizes will host appreciation events for the men and women who safely deliver more than 70% of the country’s total freight tonnage.

RELATED NEWS: Here's how some will show truck drivers they're appreciated

This year, ATA will be airing in-stadium ads at college football stadiums across the country, directly reaching an estimated 300,000 fans at 12 games in California, Illinois, North Carolina, Ohio, South Dakota, Tennessee and Texas.

In addition, ATA is bringing Interstate One – a tractor-trailer equipped with a mobile classroom for public education – to Capitol Hill, where professional truck drivers from America’s Road Team will meet with members of Congress and their staffs to discuss the essential role that trucking plays in our economy. Legislators and staff will have the chance to test their driving skills in friendly competition on Interstate One’s simulator.

Oregon provides free meals to truckers

Truck drivers passing through Ashland, Klamath Falls, and some other areas in Oregon will be able to garb a free meal this week.

The free meals are made possible through a collaboration between the Oregon Trucking Association and the Oregon Department of Transportation.

“Driver Appreciation Week is one of our favorite events of the year,” said Jana Jarvis, president & CEO of the OTA. “It gives us a chance to thank the hard-working truck drivers who keep Oregon’s economy moving every day.”

Drivers have five opportunities across the state to pick up a free meal.

  • On Monday, they can stop by the Cascade Locks Port of Entry in the Columbia River Region at 11:30 a.m.
  • On Tuesday, meals will be given out at the Juniper Butte Scale on Highway 97 approximately 13 miles south of Madras. Also at 11:30 a.m.
  • On Wednesday, drivers can get breakfast at 7 a.m. at the Klamath Falls Port of Entry in the Eastern Cascades Region. Then lunch will be served at 11:30 a.m. at the Ashland Port of Entry in the Siskiyou Region.
  • On Thursday, drivers can stop by the Woodburn Port of Entry in the Willamette Valley Region at 11:30 a.m.

Werner celebrates at numerous locations

Werner Enterprises, Inc., , a premier transportation and logistics provider, is celebrating National Truck Driver Appreciation Week at numerous of its l;ocations across the country.

“National Truck Driver Appreciation Week is a wonderful opportunity to honor and thank our professional drivers for taking on one of our economy’s most essential and demanding roles,” said Werner’s Chairman and CEO, Derek Leathers. “These individuals exemplify excellence as they deliver goods safely and punctually, and we are committed to recognizing their outstanding achievements.”

This week and next, Werner celebrates Driver Appreciation Week at our West Memphis, Arkansas; Lithia Springs, Georgia; Lake City, Florida; Dallas; Joliet, Illinois; Springfield, Ohio; Lehigh Valley, Pennsylvania; and Mechanicsburg, Pennsylvania terminals, select Dedicated sites and key locations across our network with professional drivers, technicians, office associates and customers.

C.H. Robinson says thanks and aids trucker relief fund

C.H. Robinson is celebrating and giving back to these vital workers during Truck Driver Appreciation Week with:

  • A thank-you campaign: C.H. Robinson invites the online world to #ThankATruckDriver. For each social media post using that hashtag during this week, the C.H. Robinson Foundation will donate $10–up to a total of $50,000–to the St. Christopher Truckers Relief Fund.
  • In-person celebrations: C.H. Robinson is hosting events in 13 cities across the U.S. and Mexico to thank truck drivers in person. At these company, customer, and carrier locations, employees will share food, care packages, and other tokens of appreciation. In partnership with the St. Christopher fund, they’ll also hand out health and wellness packets with free resources that can help truck drivers manage the physically demanding nature of their jobs. 
  • More donations for truck drivers in need: The C.H. Robinson Foundation will contribute an additional $15 to the St. Christopher fund for every hour C.H. Robinson employees volunteer for Truck Driver Appreciation Week activities.

St. Christopher Fund & sponsors salute truckers

The St. Christopher Truckers Relief Fund will celebrate Truck Driver Appreciation Week to show gratitude and recognition to truck drivers with the support of several corporate sponsors, including Blue Beacon, Southern Recipe, Pilot Company, Truckstop.com, Echo Global Logistics, Shell Rotella, Raney’s Truck Parts, Fullbay, and Brenny Transportation. 

Each of the sponsors has donated to this year’s St. Christopher National Truck Driver Appreciation Week campaign ranging from $1,000–$25,000. The campaign includes a landing page with a video sharing statements of support and pictures and stories of drivers that are the backbone of the corporate sponsors. 

“While we at the St. Christopher Fund, along with our sponsors, show our appreciation for truck drivers all year long, Truck Driver Appreciation Week is a special time where everyone involved can elevate that appreciation on a bigger stage,” Shannon Currier, director of philanthropy with St. Christopher Truckers Relief Fund, said. “Truck drivers are the backbone of our economy and work hard every day to make sure we have food on our tables, clothes on our backs, medical supplies, and more. We see and appreciate you, drivers, and greatly appreciate the support of everyone in our industry.”

OOIDA  partners with Truck World on prize giveaways

The Owner- Operator Independent Drivers Association is giving away three prizes at Truck World during appreciation week.

The prizes include :

  • One winner will receive a M18 18V lithium-ion cordless drill driver. The impact driver combo kit includes 21.5Ah batteries and a charger tool bag, plus an M12 and M18 12-volt/18-volt lithium ion multi-voltage vehicle battery charger
  • Two winners will receive an OOIDA duffel bag with a stainless-steel cup, an OOIDA hat, toiletries bag, ‘Defending the rights of America’s truckers,’ plate, and a diecast truck.

If you’re in Hubbard, Ohio, or planning a stop at Truck World between September 16–18, keep an eye out for the spirit tour truck. While there, tour truck driver Marty Ellis or OOIDA fuel card specialist Trevor Williams, can help you start or renew your OOIDA membership. This counts as one entry into the giveaway. If you’re a lifetime member, you can still enter by bringing your membership card or knowing your member number. 

This giveaway is only available at 6965 Truck World, Blvd, Hubbard, Ohio, 44425. Winners will be announced Sept. 18.