It’s official, National Truck Driver Appreciation Week is under way. Now through Sept. 14 a variety of organizations and companies will celebrate the work of America’s truck drivers.
Trucking Moves America Forward, the trucking industry’s education and image effort, is thanking America’s professional truck drivers during the week with its campaign title “Delivering Life’s Moments.”
In this year’s digital campaign, TMAF’s content will feature families making memories alongside an image of a professional truck driver and the message #ThankADriver. The online campaign of “Delivering Life’s Moments” is launching on TMAF’s Facebook, Twitter, Instagram, and LinkedIn channels.
This year, TMAF will focus radio advertisements on Westwood One Sports programs and CBS Sports, NBC Sports and play-by-play broadcasts of professional football. It has also created billboards and print ads.
On Friday, September 13, it’s “Trucking Day” in Washington, D.C. A truck driver will sing the National Anthem, and eight trucking representatives will be honored at a Nationals’ baseball game.