Louisiana-based John N. John trucking company is raising breast cancer awareness with its new “Awareness Always” campaign.
The fleet debuted two new pink trucks that hit the road Oct. 1. It will donate five cents for every mile driven by those trucks during the month of October to support breast cancer screening programs, research, and resources.
John N. John drivers Roberto Marquez and Albert Jordan were selected to drive the trucks, and both men have dedicated their individual truck routes to loved ones who have fought or are currently fighting breast cancer. Marquez and Jordan will make their way across the U.S. and Canada to challenge others to support the “Awareness Always” campaign as well while promoting breast cancer awareness.
“Seven years ago, my niece Gina lost her battle to breast cancer,” said Jordan. “As an ‘Awareness Always’ ambassador, I want to send a strong message of encouragement to every person who understands this battle, because no matter how tough the fight gets, there is still hope and we’re in this together.”