Volvo is getting recognized for its creative use of video for plugging its trucks. Its video of a Volvo FH truck racing against a Koenigsegg One:1 recently won first prize in the category of “Viral Video” at the Digital Communication Awards in Berlin. The campaign earlier won first prize in the category of “Best use of social media” at the Content Marketing Awards in the USA. It has been translated into 16 languages and viewed more than 2.5 million times on YouTube.
Volvo truck vs. super car video wins honors