TA revamps UltraONE loyalty program


TravelCenters of America has revamped its UltraONE loyalty program to include more ways for truckers to earn rewards.

For each diesel fuel fill-up of 60 gallons or more within a month at TA, Petro, and TA Express locations, UltraONE members will receive an UltraCredit they can use the following month. Depending on the number of UltraCredits a driver accumulates, they can redeem them for either a free shower, free meal or free parking.

The more points a driver accumulates the higher the gear they will be placed in the following month. There are five gears, and drivers can earn up to four times the points the following month depending on their gear level the previous month.

“At TravelCenters of America, our focus is on the professional driver. For more than 10 years we’ve consistently found ways to reward truck drivers through our UltraONE program. Today, we’re gearing up to give our highest frequency fueling customers even more,” said Barry Richards, president and chief operating officer.

Drivers participating in the program may begin accumulating points this month to be used in February. The UltraOne program is free.

This chart, courtesy of TA, breaks down how the new program works.This chart, courtesy of TA, breaks down how the new program works.