After a hard week on the road, truckers from one Alabama flatbed carrier can now chow down on a Big Rig Beef Sandwich with a side order of Bobtail Parm Tots or a Bandit Burger with a shoestring Fry Stack “tarped” with melted cheese.
Montgomery Transport & Entities’ Breaker 1-Swine serves trucker-themed meals (Montgomery photo)Those are just a few of the items on the menu of Breaker 1-Swine, a food trailer that will be serving meals to drivers and others at Montgomery Transport & Entities. In addition, the 24-foot food trailer will travel to nearby shippers and industry events to serve other Montgomery Entity professional flatbed drivers and driver prospects.
“We saw a need for more accessible food for professional drivers as they wait at shippers, and although our drivers get home on the weekends, we’re excited to provide a taste of comfort while they’re on the road,” says Montgomery Transport’s CEO Rollins Montgomery. “Breaker 1-Swine will serve as a token of our gratitude and a demonstration of our commitment to improving the quality of life for our professional drivers.”
Flatbed drivers from Montgomery Transport, MT Select, MT Dedicated, RM Logistics receive complimentary “driver-themed” dishes from Breaker 1-Swine both on the road and when the mobile eatery is parked at headquarters.
Montgomery Transport & Entities’ Breaker 1-Swine (Montgomery photo)Born out of a brainstorming session about innovative recruiting, it occurred to Montgomery that a food truck could be the ideal solution to the challenge of finding creative ways to tap into the existing skilled labor pool. Montgomery’s marketing team created what would eventually become Breaker One-Swine. The team hired a chef consultant to work with Concession Nation to help create the concept from the ground up.
Anna Lacy McMains, Director of Marketing for Montgomery Transport, said Breaker 1-Swine was a true labor of love.
“We learned a lot about what it takes to open and run a restaurant establishment and we’re excited to be able to serve our team and other driver prospects quality menu items named after the industry specifics they’re so familiar with,” said McMains.
Montgomery Transport & Entities’ Breaker 1-Swine food trailer (Montgomery photo)This trucker-centric food trailer will also serve as a mobile recruiting tool. Prospective drivers will be asked to fill out a short application in exchange for free Breaker 1-Swine meals.
“Skilled labor, in general, is a very large challenge our entire economy is faced with today,” said Montgomery. “We knew we had to provide an innovative solution that could reach out to different skilled labor pools and penetrate areas most could not reach.”
