TravelCenters of America honors professional drivers during National Truck Driver Appreciation Week, Sept. 12 - 18.
To celebrate truckers, TA hosts events at sites nationwide, offering deals in its TruckSmart app and holding a #TADriverAppreciation social media campaign to surprise drivers with prizes.
“We want all professional drivers to know that we thank them for working so hard throughout the pandemic,” said Jon Pertchik, chief executive officer of TA. “While this week is to offer gratitude, we appreciate them all year long and are focused on enhancing their guest experience to show how much they are valued. As our company transformation continues, we are pleased that drivers will start seeing and feeling enhancements when visiting us; we are upgrading our physical sites nationwide, revamping our UltraONE loyalty program and continuing to invest in improving the driver experience.”
When visiting the TruckSmart app, drivers will find deals all week long on a variety of merchandise. Sites nationwide will hold special events for drivers, including complimentary cookouts, health and wellness checks, entertainment activities, window washing, mid-trip inspections and tire inspections, and more.
Drivers who follow and comment on #TADriverAppreciation posts during the week will randomly be chosen to receive gift packages. The social media campaign also features a Driver Appreciation Sweepstakes, with one lucky driver chosen each day to receive a special giveaway.