Pilot Flying J raised $1,068,243 for the American Heart Association’s “Life Is Why We Give™” campaign. That compares to the $981,000 raised last year.
The donation places Pilot Flying J third among top national fundraisers for the “Life Is Why We Give™” campaign, according to the company.
In February, Pilot Flying J’s fundraising initiatives included the sale of paper hearts for $1, $3 or $5 and the ability for guests to round-up their purchases to the next dollar at the more than 650 Pilot and Flying J locations in the U.S. Guests could also donate through a link on the Pilot Flying J website. The company also featured exclusive offers in the Pilot Flying J mobile app for free healthier food and beverage items with the purchase of a $5 paper heart.
“It is always a source of pride to support great organizations such as the American Heart Association, and I am overwhelmed by the combined efforts of our Pilot Flying J team members and guests to make such a big impact for the cause of heart health,” said Mike Rodgers, senior vice president and chief strategy & information officer at Pilot Flying J.