Love’s Travel Stops & Country Stores and its customers raised more than $3.75 million for sick and injured children through its five-week campaign to raise funds for Children’s Miracle Network Hospitals. In the 20th year of the campaign, the company surpassed its goal of $3.6 million and set a company record for the most money raised during a campaign.
From Aug. 26 to Sept. 30, customers could purchase Miracle Balloons, round up to the nearest dollar at registers or pumps or participate in events like 5k runs or fishing tournaments to donate money to CMN Hospitals. Love’s showed additional support on National Coffee Day. To honor the day, all hot beverages were discounted to $1, with sales going to CMN Hospitals.
“We are so thankful to our employees and customers who not only donate at our stores, but who also go out of their way to raise money for sick and injured children in creative ways,” said Jenny Love Meyer, vice president of communications for Love’s. “Each year, we enjoy seeing communities come together for this effort and we couldn’t be prouder to have raised over $3.75 million for this year’s campaign.”
Of the 170 CMN Hospitals throughout North America, 107 benefit from Love’s annual campaign.