Love's announces $1 billion plan to update 200 locations in next 5 years

Updated Apr 11, 2023
Exterior of Love's location
Love's Travel Stops

 Love’s Travel Stops recently launched its Strategic Remodel Initiative, which will invest more than $1 billion in updating 200 locations over the next five years.

On average, Love’s will invest between $2 million and $7 million per location, according to a statement issued by the company today.

The stores will remain open during the remodeling process, and when completed each location will have a more modern look and open concept, according to Love's. Locations will be equipped with open-kitchen concepts, multiple restaurant options, and updated Love’s Truck Care and Speedco locations. Dog parks will be added to locations without existing ones, where space allows. 

New look interiorLove's Travel Stops“Investing in existing locations is another way Love’s prioritizes creating a first-class experience for customers,” said Randy Swain, director of construction and remodels for Love’s. “Being strategic with how we update existing locations – and keeping them open during the process – strengthens Love’s commitment to getting customers back on the road quickly.”

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Love's said the Strategic Remodel Initiative identifies which locations will be updated based on foot traffic, sales, and store age. Locations being completed soon as a part of the initiative include El Paso, Texas, and Columbia, Tennessee.  

As part of the Strategic Remodel Initiative, Love’s will also update three locations this year via teardown and reconstruction. The locations will be closed during the process and be reopened with an expanded footprint and new look and feel. Love’s locations in Oklahoma City and Gary, Indiana, reopened in February after being complete rebuilds.  

In addition to Love’s Strategic Remodel Initiative, the company plans to open 25 new locations in 2023. In all, Love’s said it will invest about $1 billion in new and remodeled locations in 2023 adding amenities and services to maintain its commitment to safe, clean, and well-maintained locations.