Briefly: Volvo sponsors America's Road Team for 22nd consecutive year

America's Road Team captains and Volvo tractor-trailer
American Trucking Associations

Volvo Trucks North America recently announced its continued commitment for the 22nd consecutive year as the exclusive sponsor of the America’s Road Team public outreach program in 2024. 

Peter Voorhoeve, president of Volvo Trucks North America, made the announcement at the American Trucking Associations’ (ATA) Management Conference & Exhibition in Austin, Texas. 

Created by the ATA in 1986, America’s Road Team has crossed the nation annually to embody the dedication, teamwork, and role of America’s 3.6 million professional truck drivers in propelling the nation’s economy forward. Volvo Trucks has stood as the exclusive sponsor since 2002. 

Every two years, a select group of outstanding professional drivers is nominated to lead America’s Road Team as captains. This exclusive group is recognized for their exceptional driving skills, commitment to safety advocacy, and superior driving records, collectively accounting for millions of accident-free miles. This team undertakes a pivotal role, educating students, community groups, lawmakers, and government officials on the importance of road safety, as well as the essentiality and sustainability of the trucking industry, according to a statement from Volvo.

“The professional drivers who make up America’s Road Team are the elite of their profession, and I am proud to honor them on behalf of Volvo Trucks North America,” said Voorhoeve. “As captains, these men and women represent the movers of our nation’s economy, and as we look forward to our 22nd consecutive year as the exclusive sponsor, we salute their dedication to the values of safety and sustainability that are also at the heart of Volvo Trucks’ vision.” 

Volvo Trucks will continue to provide a fully loaded Volvo VNL 760. Powered by Volvo Trucks’ enhanced D13 Turbo Compound engine with Dynamic Torque, the VNL 760 features a 13-speed Volvo I-Shift automated manual transmission. Innovative safety and productivity technology features on the VNL 760 include the Volvo Dynamic Steering system and Position Perfect steering configuration, in addition to Volvo Trucks Remote Diagnostics and Remote Programming services and the Volvo Active Driver Assist safety system. 

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 Early next year Volvo Trucks will extend its appreciation to the America’s Road Team captains by hosting them at the recently enhanced, cutting-edge Volvo Trucks Customer Center in Dublin, Virginia, where the company’s products and innovations are showcased. The event will be highlighted by the truck handover ceremony. 

“Volvo Trucks honors all the professional drivers who represent the hard work and values of the North American trucking industry, as well as America’s Road Team for its commitment to spreading our message of safety and sustainability,” Voorhoeve said. “These men and women deserve our respect and recognition for all they do to deliver essential goods and materials safely and securely, day after day.” 

Peterbilt provides truck for intermodal awareness

Peterbilt is sponsoring a Peterbilt Model 579 UltraLoft, in partnership with TCW, Platform Science, and the North American Chassis Pool Cooperative. This sponsorship initiative supports the American Trucking Associations and the Intermodal Motor Carriers Conference as a vehicle to educate the public, create awareness, and advance intermodal transportation. 

“Peterbilt is pleased to support ATA with this Model 579. It allows us to demonstrate trucking’s most innovative and technologically advanced truck and leverage it as an educational tool, enabling more public outreach and awareness campaigns that educate communities about the significance and positive impact of the trucking industry and the intermodal transportation sector,” said Jason Skoog, Peterbilt general manager and PACCAR vice president. “Together, we are shaping the future of our industry."

The Peterbilt Model 579 will be used in several ATA Programs starting this month and throughout 2024 visiting ports and educational institutions across the country.


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