Awareness campaign focuses on women truck drivers

A group of trucking industry interests created a campaign to recognize the hard work and commitment of women truck drivers.

Lisa Kelly who stared on “Ice Road Truckers.”Lisa Kelly who stared on “Ice Road Truckers.”

Titled “Empowering Our Female Truck Drivers'” the month-long campaign kicked off on in conjunction with the recent National Truck Driver Appreciation Week. It includes a print ad campaign in USA Today (in the Houston, Dallas, Nashville, San Francisco, Cincinnati, Chicago, St. Louis and Kansas City markets) and a comprehensive social media campaign.

Campaign topics include safety, health, driver recruiting and retention, driver appreciation, fleet management, and telematics.

Campaign partners include Giti Tire, Women in Trucking Association, American Trucking Associations, Truckload Carriers Association, U.S. Department of Transportation, Lisa Kelly of the History Channel’s Ice Road Truckers, and Johnelle Hunt, co-founder of J.B Hunt. Other corporate and celebrity sponsors include Daimler Trucks, Mack Trucks, TravelCenters of America, Averitt Express, Shell, Phillips 66, and former NASCAR driver Danica Patrick.