SuperFan of Peterbilt sought; wins Model 567 Heritage


Peterbilt Superfan Logo Final HrPeterbilt Motors Company celebrates a milestone with the production of its 1,000,000th truck in mid-January.

To commemorate this event, Peterbilt is searching for one lucky SuperFan, the ultimate fan of the brand. The Peterbilt SuperFan promotion will recognize five SuperFans and honor the winner at the 2018 Mid America Trucking Show in Louisville, Kentucky in March. That top SuperFan and will be given the keys to the 1,000,000th production unit, a Peterbilt Model 567 Heritage, fully customized to celebrate the milestone.

Peterbilt is accepting submissions from fans throughout the United States and Canada on a dedicated website through Dec. 22. People are encouraged to visit the website and submit their stories, videos and photos that show the passion that makes them a SuperFan. The five finalists will be selected just after the New Year.

“Since the early days of production in 1939, Peterbilt has been the preferred brand of drivers and owner operators built on a reputation of unrivaled quality and customer value,” said Kyle Quinn, General Manager, Peterbilt Motors Company. “Today that customer preference has expanded to include medium and large fleets that appreciate not only the distinctive styling and driver preference but attributes such as low cost of ownership, integration of technology and class leading uptime and durability, all supported by a strong and extensive dealer network.”

(Photo: The 1939 Peterbilt 260 was the first-ever complete Peterbilt built for a trucking company. It was just one of 15 made that year by the truck maker. In recent years, it’s been restored, and it is now on display at Peterbilt’s Texas headquarters.)