DAS Companies, Inc. promoted Charles White to vice president for brands and marketing recently.
White will lead DAS’s proprietary RoadPro Brands division, in addition to his current marketing role leading DAS Companies. A statement from the company said White will serve as a “strategic catalyst, orchestrating a more customer-driven, innovative brand experience.”
“Chuck has excellent product management and business development experience,” said Michael Abel, president and CEO of DAS Companies, Inc. “He will rally great teammates around a common vision to bring a steady stream of RoadPro product innovation to market.
“Our RoadPro brands are trusted by drivers, and depended upon by our retail partners. It’s critical that we innovate them to meet the evolving needs of our customers.”
Located in Palmyra, Pennsylvania, RoadPro includes a dozen brands including truck and auto supplies, mobile electronics, and travel gear. They’re available at travel centers, truck stops, and convenience stores. RoadPro Brands is a division of DAS Companies. The RoadPro Family of Brands includes: RoadKing, Wilson, MobileSpec, PowerDrive, RoadPro, K40, Astatic, Francis, LUMAgear, and BlackCanyon Outfitters.